back to news28.11.2019

Holiday Cheers with Bitburger

We are proud to be partners of the Christkindlmarket in Chicago and welcome visitors to the fair. The Christkindlmarket is the biggest of its kind in America. In-between the skyscrapers the cozy little winter town lights up the city center until the 24th December. The 50 wooden booths - striking with their red and white striped fabric roof - offer a unique shopping experience, diverse holiday entertainment as well as original food and beverages. As the exclusive beer partner Bitburger Premium Pils we can be found at all serving stations, showcasing the special partnership between the USA and Germany. This is the main reason the market originally came to be: the German American Chamber of Commerce of the Midwest Inc. wanted to promote bilateral trade. Nowadays the German-style outdoor market has become so popular that it expanded to other locations in Illinois and Wisconsin – where also, Bitburger is extremely popular.

Bitburger, Köstritzer and Benediktiner join the festivity as long-lasting partners of exclusive vendors in London’s Hyde Park Winter Wonderland. Till the 5th January of 2020 visitors can dwell in this Christmas extravaganza. They can find up to 100 spectacular rides and attractions, thrilling shows, street food stalls, live music, and festive bars. One of those being the Igloo Après Ski Bitburger Bar (see first picture below). After strolling through the Winter Wonderland you can warm up in the cozy Bitburger Iglo and enjoy a refreshing Bitburger Premium Pils, Benediktiner Weissbier or Köstritzer Schwarzbier.