back to news 20.04.2022

The (Bitter)Sweet Taste of Summer

König Pilsener, one of Germany’s leading brands for pilsner beer, is set to launch its latest addition in the US this summer: König Pilsener Radler Grapefruit. Produced at the company-owned König Brewery, this fruity and not-too-sweet malt beverage blends the mildly bitter taste of German premium pilsner with the refreshing and tart flavor of grapefruit lemonade. With an ABV of approx. 2%, it makes for the perfect summer refresher.

What’s more, this latest taste sensation is available in a four-pack carton of 0.5-liter cans. These sleek-looking cans feature grapefruit hues of orange and pink, reflecting the beer’s fresh and fruity flavor. The new addition will be on shelves in both retail and on-premise outlets this summer – just in time for the warm and sunny weather, and as the perfect companion to our top-rated König Pilsener.

You can read more about König Brewery and König Pilsener here.

* In cooperazione per la distribuzione delle birre della Benediktiner Weissbräu GmbH