Köstritzer Brewery Fest 2022

After a multiple-year break, the popular Köstritzer Brewery Fest finally took place again this summer – and things couldn’t have been topped. Blessed by fantastic weather, around 16,000 visitors flocked to Bad Köstritz, East Thuringia, on the weekend of July 2–3 to celebrate at the atmospheric site of one of Germany’s oldest breweries. Saturday was a party day with live music galore: at the main stage, Köstritzer Fresh Talent Baba Blakes provided feel-good pop much to the appeal of a party-hungry audience. As the night got longer, the festival area transformed into a pumping dance floor. The Club Zone also heated up with groovy DJ sets sending great musical vibes all around.

Sunday, in turn, was an action-packed family day with plenty of attractions – kicked off by the traditional tapping of the beer keg by Köstritzer management and Bad Köstritz mayor, there was live music, a beer garden, catering and street food, kids’ events, regional soccer club presentations, brewery tours, and beer tastings of the complete range of Köstritzer beers accompanied by a beer sommelier. Staying true to local culinary tradition, visitors also enjoyed regional BBQ specialties and Thuringian dumplings with roulade and red cabbage – washed down by one (or more) thirst-quenching Köstritzer beers! A good thing there were also free bus shuttles to and from Gera and Eisenberg on both days.

As if all that weren’t enough, Köstritzer had even brewed a special beer just for the event – available exclusively on brewery premises. The light, fruity, and naturally cloudy beer sold like hot cakes! All in all, it’s safe to say that the Köstritzer Brewery Fest 2022 was a resounding success and a beer- and fun-filled highlight for the local region. Click here to check out pictures from the memorable event! Want to know more about Köstritzer Schwarzbier, the market leader in bottom-fermented black beer in Germany? Then click here to find out more

König Pilsener at the Multivan Kitesurf Masters

König Pilsener enjoyed being a major sponsor at the Multivan Kitesurf Masters that took place in St. Peter-Ording in northern Germany from August 17 to 21 this year. The Brand has long been a supporter of water-sports events and kitesurfing in particular, as the refreshing beer with an authentic heart is popular among the free-spirited sports-loving crowd and helps to promote an active lifestyle. This mega event in St. Peter-Ording, set in the unique natural landscape of the Wadden Sea national park, was no exception. The scenery was exceptional: long sandy beaches as far as the eye could see, picturesque wooden beach huts on stilts, endless salt marshes, and colorful surfers’ kites dotting the clear, blue skies. A beautiful wind-swept sight to take accompanied by amazing weather.

Coinciding with the international kitesurfing event, we also hosted an on-site client incentive event with partners from the UK and US. The purpose of this incentive was to experience König Pilsener right there where it feels at home, at the biggest kitesurfing event in the world. A highlight was attending the Kitesurf Masters in the König Pilsener Lounge, where we had the best spots right in the midst of the action for soaking up the beach vibes and taking in the kitesurfing competitions with an authentic König Pilsener Brand Experience.

Be Part of the refreshing world of König Pilsener - find out more here

From Oktoberfest to Soccer Fever

Get psyched for the upcoming seasonal product from Bitburger Brewery Group: We have a limited edition for you, including accompanying promotional packages: Our new and revamped Bitburger Premium Pils soccer can and auxiliary promotional products are coming out - so you can create your own incentives for increased revenue.

It’s time for soccer and to “celebrate like the champs.” To generate additional sales at the POS, we’ve come up with a limited 0.5-liter Bitburger Premium Pils can in an eye-catching soccer design as well as matching cooler bag. These products will appeal to new and younger buyers as well as soccer fans and help increase perception of Bitburger as a modern brand. But that’s not all! Retail trade and on-trade will love our appealing 0.3-liter soccer-edition glass with a special soccer design. Other goodies in the soccer theme include a Bitburger soccer decoration pack with banners, pennant chains, posters, hand flags, and a practical game schedule in A3 size. Perfect for celebrating with all soccer fans out there! Again, please reach out to your Bitburger Brewery Group contact partner to order this limited seasonal specialty product plus promotional items – and get ready to boost your sales big-time!

The Saying Goes “Bitte ein Bit!” – How About Trying It Unfiltered?

Catering to the popular trend in natural, unfiltered beer – which is taking beer lovers worldwide by storm – our new and unfiltered Premium Pils features a beautiful gold color, is naturally cloudy, and has a long-lasting, fine-pored head of white foam. This beer is already enjoying immense popularity in Italy, and it’s no wonder. The taste sensation is fantastic: a clean, delicate, fruity bouquet of honey, ripe grains, white bread, and fragrant mountain herbs. This original beer specialty is smooth on the palate with a touch of malty sweetness – perfected by the quintessential Bitburger note of hops to give it a crisp, fresh, yet subtle taste.

Of course, Bitburger Unfiltered is brewed according to the superior quality standards of Bitburger Premium Pils – with our world-renowned Bitburger Siegelhopfen and pure spring water – but we also use our own natural yeast for this innovative creation, which stays in the beer to give it its naturally cloudy color and unique malty sweetness.

Bitburger Unfiltered is available in 30-liter kegs to serve freshly tapped at selected venues. Help spread the word to promote a new and highly drinkable Bitburger taste sensation!