New organizational Structure
As of March 1st 2018, Till Hedrich, Head of International Division at the Bitburger Braugruppe has additionally taken over the position as Head of National Off-Trade Division. As part of this change, Andrew Hatherell will take over the responsibility for International Sales. Andrew has been with Bitburger since April 1st 2017. Furthermore, Christina Andreas is now responsible for International Controlling. The International Operations will continue to be headed by Winfried Welter. All three will report into Till.
Carmen Oberneder has taken over the position as International Marketing Manager since the beginning of the year to manage our brands and communication outside Germany.
In addition to the well-known Regional Sales Director Sabine Kalenborn (since 2013 at the Bitburger Braugruppe), responsible for Northern Europe, and Regional Sales Director Martin Rederlechner (more than 15 years at Bitburger Braugruppe), responsible for Southern Europe and Latin America, the Bitburger Brewery Group welcomes three new members this year: Sebastian Ellies, Philipp Stueben and Sven Johannsen.
Philipp Stueben is responsible for the Asia/Pacific and Middle East region since February 2018. He started working for the Bitburger International Division on November 1st 2017 and brings along more than 20 years of professional experience in the international beer business. For the past 14 years, he has worked for Anheuser-Busch Inbev. Philipp was responsible for various global regions during this time. The geographical focus of his last position was Africa and the Middle East.
Sven Johannsen started working for the Bitburger International Division on March 1st 2018 and possesses 18 years of professional experience in the international beer sector. For the past 17 years, he has worked for Anheuser-Busch InBev. Sven was responsible for sales in various regions during this time, including Travel Retail, Scandinavia Central East Europe and the Middle East. From now on Sven will be responsible for the Area East Europe/Africa/Travel Retail and Tele Sales starting April 1st 2018.
Sebastian Ellies joined the Bitburger International Division on April 1st 2018 to take over the role as Regional Director North America & UK. Sebastian has over 15 years of professional experience in the international beer sector. Amongst others, Sebastian has worked for the Paulaner Group, Heineken USA and Veltins. In his new role as Regional Director with Bitburger, Sebastian will be responsible for sales in the focus markets USA, Canada and UK as well as other development markets in Asia.
* In partnership with distributors Benediktiner Weißbräu GmbH