The König Brewery – Traditional Pilsener That’s Fit for a King

Looking back on over 160 years of traditional brewing, the König Brewery has a lot to be proud of. The brewery has called the town of Duisburg its home ever since it was founded by Theodor König in 1858. As early as 1911, Theodor König decided to branch out from top-fermented beers, and started producing beers with the more elaborate pilsner brewing method. Ever since then, the König brewery has been brewing pilsner to the highest standards, following the German Beer Purity laws by using only carefully-selected hops, special König yeast, the best malted barley, and outstandingly pure water from a nature conservation area. 

History

  • 2017

    Brand Relaunch Anchored in Traditional Roots

    Brand Relaunch Anchored in Traditional Roots

    König Pilsener reveals a new, modern design. The biggest change is the logo, where the crown is now joined by the anchor that was part of the beer’s branding until 2003. The combination of crown and anchor symbolises König Pilsener as a down-to-earth brand producing premium quality.

  • 2017

    Premium Hospitality Partnerships

    Premium Hospitality Partnerships

    König Pilsener goes hand-in-hand with first-class ambiance and leading hospitality. Numerous German restaurants, as well as 4 and 5-star hotels, trust the high quality beer produced at the König Brewery in Duisburg. Our premium pilsner is served in many esteemed establishments, such as the Hotel Grand Elysee in Hamburg, the Hotel Vier Jahreszeiten in Hamburg and Munich, and also on luxury Hapag-Lloyd cruise ships.

  • 2017

    International Exports

    International Exports

    König Pilsener is available in more than 40 countries. The beer, which at first was mainly exported to traditional German tourist regions such as Italy or Spain, has also been experiencing steadily rising sales in China and North America in recent years.

  • 2004

    Stronger Together

    Stronger Together

    Since 2004, the König Brewery has been part of Bitburger Brewery Group.

  • 1980/81

    Market Leader

    Market Leader

    The König brewery is the market leader of Pilsener beers in Germany.

  • 1967

    Record Breaking & 1st National Advertising Campaign

    Record Breaking & 1st National Advertising Campaign

    Annual output from the brewery reaches one million hectolitres. In the same year, the brand’s first national advertising campaign is launched, using the slogan “Brewed with care for generations”.

  • From 1924

    Steady Expansion into the National Market

    Steady Expansion into the National Market

    Due to its increasing fame, the König brewery decided to extend distribution to beyond the Duisburg area.

  • 1911

    König Pilsener

    König Pilsener

    The name ‘König Pilsener’ is chosen.

  • 1858

    König Brewery Founded

    König Brewery Founded

    The brewery is opened in Duisburg, Germany, by Theodor König.